How To Get More Re-Orders
of Custom Promotional Products

This article is designed to show businesses how to make money by offering promotional products to their customers and also to help those already selling promotional products to be more effective.

One of the most important goals for your new promotional products business should be to get more reorders from your customers. Reorders are more profitable than the original order because almost no time is required. You did all the product selection and distribution planning last time! Here is a simple 5-step plan to follow that will help you make this happen.

1. 

Don't sell on price! Sure, it's fine to take an order if it falls in your lap, but your ongoing business will not come from customers who get competitive bids on every order. There's always someone willing to make less margin. That "someone" will always be changing as they will be going out of business...

2. 

When talking with a customer, find out what the pressing problems of their business are today and show them how to solve them using a custom promotional product. They will always have time to talk to you about solving their most pressing problem.

3. 

Make your product recommendation based on who they need to reach and in what location. The ideas for custom promotional products will come easier if you know if you are trying to reach men or women, children, or whatever. And where—at work, in their car, at home, in the kitchen? See the audio tape set for more details on this topic.

4. 

Set up a promotion and a way to track the results. Do not ever recommend a campaign where the results cannot be tracked. If you do, after it's over, the decision whether to do it again later will be based on opinion, not facts. If you have proper tracking set up and your customer can see a promotion that cost $5,000 brought him $25,000 of extra profit, doing it again will be a matter of looking at the facts, not personal opinion.

5. 

Make sure your program includes a plan to get the items distributed. Having them all sitting in a closet somewhere will do no good for anyone and will certainly not get you a reorder.

Follow these steps and the reorders will come naturally. When you meet with a prospect for the first time, always find out what kind of custom promotional products they have used before and how they worked. If they don't know how past promotions worked, it is a great opportunity for you to get in the door by using these steps. If they do know, you may want to recommend running a past promotion that worked well instead of trying to invent something "new" just to have something new.

The customer will always get tired of a successful promotion long before his customers will. If you are tracking results and it's working, keep doing it!

For More Information Contact:

Joe McVoy
Profitable Marketing Systems, LLC
1100 Nautilus Court
Lafayette, CO 80026
Web: www.ProfitableMarketingSystems.com
Email: Joe@ProfitableMarketingSystems.com
Phone: (720) 890-8760
Fax: (303) 604-6839


You are free to copy this article to use on your web site or blog as long as you make no changes and keep contact info including web site and email address intact.

© 2006 Profitable Marketing Systems, LLC

 

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