Are You Making This Deadly Marketing Mistake?

Do you know the value of your customers? Do you know what it costs to get a new customer? Do you know how many customers you lose each year and why? I have consulted for many businesses, large and small, and none of them had a clue.

Though this is critical information you need to run an effective marketing campaign, this is not the mistake I’m referring to. The mistake I’ll tell you about is one you probably know you are making but haven’t done anything about, but, before I tell you, let me ask you one more question.

Do you know the importance of keeping in touch with your customers to build a long term relationship with them? You spend a lot of money to get customers, so what do you do to keep them?

If you do a good job at building a relationship with your customers, in addition to more sales & profits you’ll get a valuable hidden benefit. Your competitor’s advertising will become invisible to your customers. So, how can that be?

This happens because we are all deluged with so many advertising messages all day long, our brain automatically filters out any that are not important or relevant to you. If your customer is happy with your services and feels appreciated and listened to, they will not even notice other messages from your competitors.

That’s a pretty nice benefit and that’s in addition to getting more business!

In fact, if you don’t stay in touch with and build your relationship with your customers, you’ll lose customers for a reason you don’t expect. Did you know the reason most customers give for looking for another supplier is that they feel unappreciated and feel that you don’t value their business!

So, you know that you should be keeping in touch with your customers and building your relationship with them, but do you do it? How many times do you contact your customers each year - either with special offers or helpful information you can supply that they’ll find useful? Do you send your best customers any gifts or let them know you appreciate them?

If you are like most businesses, the answer is not at all or very rarely. So this leads us to the deadly mistake most businesses are making:

You know you should be doing it, don’t you? It’s just very difficult to make it happen, especially if you have a lot of customers. Let’s see if a few facts will give you some more motivation to contact your customers more often.

If you know the facts mentioned in the first paragraph about your customers, you can determine mathematically how often to contact them - and I can assure you it will be more often than you think.

Even the most sophisticated marketers on the planet can mess this up. Here’s a story to illustrate this point:

A couple years ago I went to a Ted Nicholas copywriting seminar. If you don’t know Ted, be aware that he is one of the best copywriters in the world and he has sold over $1 billion of products through direct marketing for his businesses and his clients.

Ted told us he thought he was contacting his own customers often enough by sending them mailings 6 times per year. That is more often than most businesses, but being an astute direct marketer, he decided to test his assumption with his own customers.

He went from 6 times a year to 12 times a year just to see what would happen. Though it cost more to make the contacts, he found his sales went up dramatically and paid for the additional mailing expense many times over.

Then he decided to mail even more. Using scientific marketing methods, you should keep mailing more and more often until the mailings were no longer cost justified. When he went to 24 times a year, he thought that would be way too many, but guess what he found out?

So where did he end up? After a couple years of careful testing, he ended up maximizing his profit by mailing his customers 52 times a year! Once every week! If he had gone by his gut feel, he would never have come close to maximizing his profits.

You might be thinking that this example doesn’t apply to your business, and you might be right, but you can find out through careful testing and make your decisions based on fact instead of opinion.

Are you thinking that all this makes sense, but wondering how you could ever do it? What would you say? How would you execute such a plan? The good news is that new digital printing technology can provide the answer.

The first thing to consider is how to contact your customers in a way they will appreciate, not resent, and also how to send them something they will read and appreciate. We all get mailboxes full of junk mail every day and pitch most of it without a second thought. So what can get through the clutter?

A greeting card will always be opened, and if what’s inside is a real greeting card, it will also get read. When I first considered using greeting cards, there were a number of problems:

• Cards are expensive - Easily $3 - $4 each for just one card.
• Appropriate cards are hard to find.
• If I were to print custom cards for my business, I’d have to print a huge quantity.
• And then, there’s the work. Who has the time to write, address, and mail that many cards?

But still, it can be worth it. Joe Girard, the world's greatest salesman, (Guinness Book of World Records) sent over 10,000 handwritten greeting cards to past customers and clients every month. As a result of that effort, Joe became the #1 car salesperson in the entire world for 12 years straight with almost all his sales coming from referrals. (But, he had to hire an entire staff just to handwrite his notes.)

And that’s not all, that $1.01 includes printing, handwriting, stuffing into the envelope, mailing it whenever you want and even includes the 39 cent stamp! I’ll bet Joe would have loved that!

Now, instead of going out to pick out a card, writing a note, finding a stamp and then mailing it, you can send a nice greeting card right from your computer. And we're not talking about sending email cards, these are real cards just like Hallmark's mailed with a real stamp. But, that’s not all...

• Let you select from over 4,000 stock cards from your own secure web interface.
• Create custom cards for your business, print the inside and outside in full color and still only cost $1.01 to print and send.
• Let you set up an entire sequence of cards to mail at set times and do it automatically.
• Here’s one example: upload your customer list, subscribe them to a birthday card campaign with one click and every customer will get a handwritten birthday card mailed to them 7 days before their birthday!
• Make a font from your handwriting so that no one could tell you didn’t write it out and sign it by hand.
• Upload full color photos from your computer and print them inside your card. The system sizes them for you automatically. Putting a photo of the person you are sending the card to inside the card will get their attention!

Now, you have no excuse. You can contact your customers however often it makes sense for you with handwritten personal notes for only a dollar - and have it completely done for you by technology.

There is a one-time set up cost for this system of $299 and that cost includes making your personal handwriting font and includes the printing and stuffing for your first 100 cards. And guess what else? You also can make a residual affiliate income by referring other business people to this system.

You get $100 for each business or individual you refer and train on the system and also an additional commission on every card they send. So, if you have 3 other business owner friends who sign up, your system is totally FREE!

1. Decide whether you want your system to be in your own personal name or your business name.
2. Look up your Federal Tax ID if business, SS # if personal (this is needed for taxes when they send you checks).
3. Call 720-890-8760 or email joe@joemcvoy.com to schedule your sign up and training session.
4. Allocate 45 minutes to be trained on how to use the system including getting your personal handwriting font created, uploading lists into the system and setting up automatic campaigns. In the 45 minute training we set up your personal web interface and have you actually do all the critical tasks yourself including sending a real card so you’ll be ready to use it right away.

Pick up your phone or send me an email right now to reserve your time. The sooner you make your competitor’s advertising invisible to your customers, the better!

To Your Success,

Joe McVoy

PS: Since we can only train about 8 people per day and this letter is going to 11,400 people, call right away to reserve your slot.

PPS: If you are still skeptical, we can set you up with a free sample account so you can send up to 5 cards at no cost. To do this we need your full mailing address, phone and email. Training sessions for these sample accounts will be scheduled second priority after we train those ready to get started now.

PPPS: You can also fax your information to 303-604-6839. If you do, make sure to include your complete mailing address, phone and SS or Fed Tax ID# along with a time you would like to be called for your training. You also need to include your credit card number, expiration date, 3 digit code on the back, the name on the card and the address where your statement is mailed.

For More Information Contact:

Joe McVoy
Profitable Marketing Systems, LLC
1100 Nautilus Court
Lafayette, CO 80026
Web: www.ProfitableMarketingSystems.com
Email: Joe@ProfitableMarketingSystems.com
Phone: (720) 890-8760
Fax: (303) 604-6839

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© 2006 Profitable Marketing Systems, LLC