Free Articles

Direct Response

The 12 Most Important Things Business Owners Need To Know Before Trying Direct Mail
If you're considering direct mail and don't have any experience with it, this article will give you some of the basic information you need to know before you get started...
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How to Create a Mail Order Business that Can Make Over $1 Million Even With a 0% Response
Once you have your product in stores you have another opportunity that most businesses don't know about and don't take advantage of. You can do this with your own product, or if you don't have a product yet, do this as a joint venture with a company who does have a product in stores...
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How to Create An Information Product In A Weekend
You must have a hot market in order to sell a product. To find the market and create a product to take advantage of it, follow these steps...
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How to Buy A Mailing List
Once you have a product, direct mail can be a great way to reach customers—if you know who you're trying to reach and have a list that targets people who will actually buy. How do you make sure you're spending your money on a list that will deliver? Read on...
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Marketing

10 No-Cost, Low-Cost Ways To Promote Your Small Business or Web Site
If you own a small business, you might feel one of your largest obstacles is a lack of a big marketing budget. You can still get your name out there without making a huge financial investment. Here's how...
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Determining Lifetime Value Of A Customer
Do you know how much a new customer is worth to you? There is a term called "lifetime value of a customer" that should be used by anyone in charge of the marketing for their business. Lifetime value of a customer tells you how much profit you earn from an average customer over their lifetime as a customer for your business. This is important to know so you can determine what you can afford to pay for a new customer...
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Distributing Promotional Products

Tracking Results of Promotional Products Campaigns
Many companies don't believe quantifiably measuring the results of their promotional products programs is possible so they don't even try. Some others may believe it's possible, but have no clue how to do it. This report will show you how...
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Three Things You Must Know Before Printing In Your Home
Before you accept any offer trying to convince you that printing at home is a good idea, you must be aware of the many difficulties and dangers. Find out why so many people have entered the business, only to go bankrupt and/or give up in frustration...
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Hazards Of Using Printing Inks In Home Businesses
If you're still thinking about printing at home, even after reading the article above, this one tells you more about the many ways inks and solvents can irrevocably damage your health...
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How To Get More Promotional Product Re-Orders
Re-orders of the promotional products you sell are much more profitable because you've already done all the work. Plan ahead when you do the original order to find products that customers will want to order again. Here's how...
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Promotional Product Profit Center Opportunities for Graphic Arts-Related Businesses
Are you in one of the many businesses that are a "natural" for incorporating promotional products? Start giving your customers more of what they want and getting the revenue they are paying to another company right now. Here's how...
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Save Money With Distributor Self-Promotions
Promote your own business with special pricing from factories. Find out how...
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How To Get Your Full Price
When suggesting quality and quantity to customers, be sure to leave room to move. Read about two sure strategies...
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How To Make More Than 50% Profit
By providing bundled services to your customers, you're giving them better service and value as well as ensuring your own success. Learn more...
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How To Protect Your Commissions By Preventing Underruns
Once you understand overruns and underruns, you'll understand how to set your customer's expectations, prevent disappointment, and end up with larger commissionable orders. Find out how...
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How To Prevent Prospects From Wasting Your Time
Whether they mean to or not, sometimes prospective customers can waste your time getting lots of information, then buying from someone else solely based on price. Learn how to avoid this situation right up front...
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Retail Product Development

Retail Product Development List
Learn how to develop and sell a product to a major chain retailer. Here's what you need to consider when developing and selling products to retailers...
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Product Development — The Easy Way
You don't have to be full of new, creative ideas to come up with new products. I'm not. Instead, you need to be aware of trends in the marketplace and then figure out how to improve upon products that already exist. Find out how...
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How to Create A Winning Wal-Mart Product
Selling to a company like Wal-Mart isn't just a matter of having a great product. You must understand how large retailers work, and your product must fit into easily into the way they do business. Learn the basics in just a few minutes...
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Search Engine Optimization

10 Better Ways Than SEO To Get Web Site Traffic
Everyone wants "organic" or "free" traffic, but it's a full time job to try to keep on top of the search engines' changing rules. Instead, if you build a good content-rich site and do the things on the following list, you'll get additional traffic from these things and help your rankings at the same time...
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7 Powerful Ways to Get One-Way Inbound Links
It's no secret that having links pointing to your website is very good for search engine rankings, and gives more ways for visitors to find your website. So, how do you get one-way inbound links to your website? This article focuses on seven of the most effective techniques...
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4 Steps To Prepare For Web Traffic
You may be eager to get traffic to your web site, but are you sure you're ready? Use these steps to be sure that traffic will make you money instead of wasting it...
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4 Vital Steps For Optimizing Your Web Site
You could have the best web site in the world, but if it it's not easy to find from a search engine, no one will see it. Find out the rules for putting your site's best foot forward...
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Web Marketing

Web Marketing Resources
This articles contains listings of free and paid competitive research tools and services plus web marketing and search engine article and newsletter resources...
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Google's New Suggest Feature
The Google Suggest Tool Launched Friday in Beta and it's AMAZING! How they continue to come up with brilliant, innovative tools that enhance and improve search is beyond me. Having hundreds of genius engineers on staff, LISTENING to their ideas - then IMPLEMENTING those ideas is leading to great leaps in search usability...
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