Are You Ready For Web Site Traffic?

September 1, 2005

Most web site owners that tell me they want more traffic are not ready and the more they spend on getting traffic, the more money they'll lose! Is that you? If you haven't done these four things, more web site traffic won't do you any good and the more you spend getting it, the more money you'll waste.

Here's The List:

1.  

Set Up Tracking For Every Step Of Your Online Sales Process. You need to be able to test the effectiveness of your landing page, the effectiveness of your sales letter or home page, the effectiveness of your "call to action" whether a sale or an opt-in to a newsletter. You can't test if you can't track. When you can test and measure the results, understand that your web site is the worst it will ever be right now. Whenever you make a future change it will have been proven to be better before you do it.

2.  

Design Your Website Properly. Key marketing considerations are: make it so that a visitor knows what your site is all about in less than 7 seconds (including site loading time), have a headline, have a call-to-action, have a free offer and opt-in mechanism to get visitors into your sales process.

Make sure your site is not about you but about what you can do for your visitor. Make sure you can answer these questions from your visitor's point of view for every page:

(1)  

Why should I come to your site? What problem will you solve for me?

(2)  

Why should I take whatever action you are asking for?

(3)  

Is there any reason I should ever come back?

The technical aspects of web design (subject of a separate article) require a web designer familiar with SEO (search engine optimization) or he may do things that actually hurt your search engine positioning. Designing for the web is very different than for print for this reason.

3.  

Test Your Conversion Rate from visitors to sales/opt-ins before bringing in more web site traffic. You can get visitors in an hour using pay-per-click with Google through testing before you spend money on traffic. Track as mentioned in #1 above.

4.  

Know Your Visitor Value. Before you pay for visitors with any substantial traffic program, you need to know what a visitor is worth to you. This is a combination of what your average sale or lead is worth divided by how many visitors it takes you get a sale/opt-in. If a visitor is worth $1.00, it doesn't make much sense to pay $3.00 to get one, does it?

Assuming you've done all this—your site solves a problem(s) for your customers and is easy to navigate and you know what a visitor is worth—now it's time to bring in web site traffic.

For More Information Contact:

Joe McVoy
Profitable Marketing Systems, LLC
1100 Nautilus Court
Lafayette, CO 80026
Web: www.ProfitableMarketingSystems.com
Email: Joe@ProfitableMarketingSystems.com
Phone: (720) 890-8760
Fax: (303) 604-6839

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© 2006 Profitable Marketing Systems, LLC