Promotional Marketing Products

There are over 650,000 different promotional products. Most companies who provide promotional products either ask you what you want or give you hundreds of pages of catalogs and ask you to pick.

In this case, you should shop price because they are offering you no additional value whatsoever. There are no promotional marketing products on this web site for a reason. The first step in a successful promotional product promotion is NOT selecting the product.

Here’s what we do:

Step 1:

Identify the business goal you want the promotional product promotion to accomplish.

Step 2:

Specify the budget you have available to achieve that objective.

Step 3:

Identify how many people you are trying to reach.

Step 4:

Calculate the budget per person.

Step 5:

Define who the people are and what their interests are — men, women, kids, business execs, etc.

Step 6:

Decide where you want to reach them — a business exec at work — a housewife at home — a woman in her car, etc. (Choosing a refrigerator magnet may seem like a good idea because it meets your budget, but if you’re trying to reach a business exec at work, it’s inappropriate).

Step 7:

Now, pick a promotional marketing product that is appropriate for and interesting to your target person in the environment where you want to reach them (selecting the product gets easy now — if your target is an attendee of your company golf outing and your budget is $3.00 each, you now have a few dozen appropriate products to pick from instead of 650,000).

Step 8:

If the budget is not enough to get a desirable product, either increase the budget or reduce the number of people you promote to.

Step 9:

Set up your method for tracking the results of the promotion.

Step 10:

Set up the method to distribute the products to the target market — 1,000 expensive pens will do you no good sitting in a closet. We can do this for you.

Step 11:

After the promotion is over, evaluate the results, compare to previous efforts and create the plan to get better results the next time.

Step 12:

After the promotion is over, evaluate the results, compare to previous efforts and create the plan to get better results the next time.

Most companies in the promotional marketing product business start and end at step 7 without knowing what product is appropriate for the target market.

Over the past 20 years we have had a lot of experience in this industry. We have:

Whether you use us or not, we will provide advice based on our experience at no charge if you are a client.

Important Note: Most companies think of a promotional product as an expense whose effectiveness can’t be measured. Well-run companies are always trying to minimize expenses. If, however, the above procedure is followed and it can be documented that every dollar spent made the company $10 in additional business, the promotional product is no longer an expense — it’s an investment whose return can be measured — now, even a company in financial difficulty will want to do as many promotions as they have the cash flow for, not cut it out of the budget.