Testing and Results Tracking

Critical for success in any kind of marketing is tracking your marketing and testing alternatives. We can find a way to track anything — even things you might think are untrackable, like referrals and the likelihood of getting word-of-mouth referrals.

We can set up automated results tracking for on line of off line campaigns and measure the conversion rate of every step in any campaign.

Web

From complicated pay-per-click campaigns with hundreds of key word and phrases to landing page split tests to traditional direct marketing single- or multiple-variable testing against a control, we can set up results tracking or do it for you.

Taguchi

We also have the capability to do Taguchi testing — a multivariate testing methodology introduced to the marketing world in 2005. This results tracking technology allows testing of up to 12 "factors" with multiple versions of each. The total numbers of combinations can be 30 – 40,000 and we can tell you the optimum one by testing only 18.

The Taguchi methodology was described in a Forbes article this year where the originator charges $150,000 per test run. We have the matrices and can run it for clients of ours for as little as a few thousand dollars.

Price Testing

We have some proprietary software that lets us determine the optimum price for your product before you launch it. This system gives you the price at which you make the most profit (ideal for one time sales) and the price where you get the most new customers (ideal if you expect repeat business).